In Henry's Wake

What should you base decisions on? Your objective research, or your emotions? And as a marketer, which behavior should you seek to foster? One of the biggest problems with society today is the tendency to base decisions – important decisions – on emotion. As Rick Green says, “People vote for people they like, and they [...]

The Texas Republican gubernatorial debate just finished, and I was able to catch the end at http://www.txdebates.org. If you missed it, you can watch the entire video there. I also followed the Twitter conversation (via #txgovdebate), and found it interesting and amusing. One thing worth noting is how much attention the candidates’ styles received. Scripted, [...]